Michael1942's Blog

Why do some companies, corporations and agencies spend tons of money on creating a mission statement that they  often do not follow.I understand that part of starting a business is to have a mission statement but what good is it if it’s not followed but used as just a good sound bite that rolls off the tongue into open ears. The advertising agencies and other creative entities are paid big bucks to create these statements to entice, lure and often subtly cajole us in to using or approving of the statement’s user.Lets look at the purpose of the Mission Statement: It is supposed to in several short interest grabbing sentences garner your support for their product (whether its services or hard goods) and in most cases donate to a cause or buy the product and/or service.In reading several mission statements I have concluded that quite of few need revising to state the true mission and allow the public to understand their true mission. For instance I would rather have some one tell me “we are going to as little for you as possible but we  will receive money from for it”. Maybe if some is selling a product why not just tell me I want to sell you something but it may not be the best thing for your use. I see the mission statement as equivalent to the words of a carnival Barker extolling the virtue of spending money to see something unusual that may not be.