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Daily Archives: October 9th, 2010

Mission Statement


Why do some companies, corporations and agencies spend tons of money on creating a mission statement that they  often do not follow.I understand that part of starting a business is to have a mission statement but what good is it if it’s not followed but used as just a good sound bite that rolls off the tongue into open ears. The advertising agencies and other creative entities are paid big bucks to create these statements to entice, lure and often subtly cajole us in to using or approving of the statement’s user.Lets look at the purpose of the Mission Statement: It is supposed to in several short interest grabbing sentences garner your support for their product (whether its services or hard goods) and in most cases donate to a cause or buy the product and/or service.In reading several mission statements I have concluded that quite of few need revising to state the true mission and allow the public to understand their true mission. For instance I would rather have some one tell me “we are going to as little for you as possible but we  will receive money from for it”. Maybe if some is selling a product why not just tell me I want to sell you something but it may not be the best thing for your use. I see the mission statement as equivalent to the words of a carnival Barker extolling the virtue of spending money to see something unusual that may not be.

Racial Stages


The current wave of so called Racist remarks by an assortment of organizations political and non political have all but shut off any reasonable dialogue that would enable this country to move forward in a positive manner. Each of us is opposed to something or someone due to natural selection or conscience acceptance. When anyone reads a letter to the editor , an opinion by a known pundit or news presenter, there is always an opposing opinion or notion about what was said or written. We as people have by nature the ability to learn and think on an individual basis yet many of us continue follow a group mentality because it is convenient and easy. No one person can remedy, alter or remove the innate or learned biases but each individual can remedy themselves by getting the real facts and information on other races, religions and cultures. This does not mean that you have to accept any of those other facets of humanity, it only means that you are willing to understand and accept the differences without bias or negativity. This common act is uncommon now on a large scale and was uncommon earlier in our history. Politicians and nationally known people have for centuries used bias as a tool to wage wars, harm humanity while fufilling their own needs. Occasionally an organization appears that purposely works to upend that type of thinking but is battered due to their public face speaking the words that show that they (the public face) have not risen above the ordinary and should not be in that position. This racial, religious and social divide will be the ultimate downfall of humanity if left unchecked and it can only be checked by the common men and women of the world who are willing to rise above the fray created by biases based on race, religion and public status.