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Daily Archives: January 15th, 2011


What is it about advertising that makes us buy products that do not work, marginally work or has no function relative to its hype? A nationally advertised weight loss product state in the initial few seconds of it’s airing that it is the most sold (in other words more people buy it), not necessarily the most effective or useful. This is the same tactic used by politicians and office seekers to pull us into voting for them and donating to their campaigns. The public has been snookered so many times and so often that they do not know what is true and what isn’t. If and when we understand that we are being advertised into doing and not doing, then we can begin to elect an effective government.