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There are commercials that target certain segments of the public with soothing words hinting at anonymity in receiving a service or a product. The company that markets these products and provides the service touts the idea that this service will protect the user from any embarrassment in going to a store to purchase this product.  It is possible that some folks might be embarrassed to purchase these products but somehow that embarrassment is slight since most stores have these items on the shelf, ready to take. The only interaction is between the buyer and the cashier who is not concerned about what products people buy. The only true embarrassment would be the need for the product and not have them. This company offers samples of product so that one can determine which product works best, this sampling will only occur when you have registered and enrolled (especially with medicare) in the program. The persuasion lines are: the product will be discreetly sent to your door, we  will bill medicare direct and you can schedule shipments on your time schedule. Years back the only things discreetly sent to your door was in a plain brown wrapper and usually were items that related to sex (books, appliances and accessories). This advertising is close to predatory and as suggestive as an end of the world prediction.