A recent article by Professor Phillip Freeman in the WSJ recalled an election in the year 64B.C. (a long time ago). One candidate was gifted speaker and quite brilliant however in his aspiration for a higher office , he was failing. He received a letter from his brother giving this advice:
1. Promise Everything to everyone, the best way to win voters is to tell them what they want to hear, then live up to the ones that benefit you. People will be much angrier with a candidate who refuses to make promises than one who does not.
2. Call in all favors. If you have friends or associates who you have helped in the past, let them know that its payback time.
There are 3 to 4 other points in this letter but the strategy has remained the same through all of the ensuing years. To read the entire column go on line to the WSJ online for Saturday 3/17/2012 or Professor Freeman’s book introduction in the book “how To Win An Election: An Ancient Guide for Modern Politician”. The article relates all of the same events we experience now in each election season. How we are coerced into making a voting choice is ancient but apparently still effective. This may not be a bad thing but we voters need to progress to voting with our brains instead of our misconceptions.?
