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Surveys are the current way that companies assess their products and services. This is not new device, it is just being done electronically. I have never been a big fan as the questions are parsed to get a specific answer rather than your opinion. I now use a method that I think gets to the heart of the questions. After you go through each of the  selections (usually a graphics shown as a row of boxes or circles numbered from 1 to 10) and have made your selection, a pop up will ask why you made that choice and there is a space to elaborate. I never elaborate, I just write in the following: “It what is deserved” , that is what’s appropriate for the question or that’s what is deserved”. I see no need to feed into questions that are skewed towards a certain outcome. Feel free to use these answers for your self.

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